How to use a Facebook messenger bots for your business is one of the questions I get to answer almost every single time I talk about marketing. No business marketing strategy works the same way forever. And as a business owner, it’s important to stay up-to-date with the latest trends in digital marketing strategy.
At the moment, the most effective online marketing strategy is Facebook Messenger Marketing. With this, you offer information and interact with your audience via Facebook Messenger.
The best part?
You can put the whole process on autopilot by using Bots!
A Facebook Messenger Bots has various awesome features that could explode your marketing on Facebook without even creating a dent in your wallet.
There are various awesome ways you can use this interactive software to grow your business. Facebook Messenger currently has over 70 million daily users.
So, as a business owner, this means that you have an untapped powerhouse of potential leads, subscribers and customers.
You get to reduce the stress in managing your Facebook business page full time, focusing on more productive aspects of your business and also giving your potential customers a unique user experience.
Some awesome features of a Facebook Messenger Bots includes:
Responds to Inquiries on Your Page
With Facebook messenger bots, you don’t have to worry about being online all the time. You can have all the useful links and information related to your business hooked up to the bot.
You can also have a live chat option in case a user wants to talk to a human. This way, they know that someone will be there to help in case they get stuck or have a question that the bot can’t answer.
Landing page/website integration
If you own a website or a blog, this feature should sound interesting to you. As it can help in boosting your landing page conversions.
You can automatically extract your users email during opt-ins, and all they have to do is confirm the submission with just a tap of a button.
Pretty cool way to increase your opt-in rate. By offering a hassle-free opt-in process, you make it easy for people to sign up and this boosts conversion.
Also, you can integrate the Messenger button anywhere on your site. You can even decide to connect your Email service provider like MailChimp and build your email list directly from your Messenger bot!
Cool right?!
Re-target Your Bot Subscribers for Free
Just like how you can add the messenger button to a landing page, you can also hook it up to an Ad. This means people who see the ad and click on it will become subscribers to your bot once they use it. And because they are now subscribers, you can re-target them for free!
You basically get a better ROI with your ads compared to if you whisked your users directly to your website. Sending Ad traffic to your bot is a powerful way to get leads and nurture them easily.
Now that you know how a Facebook messenger bot can boost your business’s productivity, you may be wondering how you could get one for yourself.
There are 3 ways to get your own bot and I will dive a bit into each of these ways so you will know which option is right for you.
The first method is to Hire a team of developers. This option is for large enterprises and businesses who can afford to pay for a team. They either work with a company that already has a team or they put together their own team. As you can tell, such bots are very advanced and expensive.
The second method is to Do it yourself. For those who want to DIY, there are two options:
– Code your own bot (if you have coding knowledge)
– Use a Messenger bot building platform like Manychat or Chatfuel (no coding knowledge)
And finally, the third method. Get a Facebook Messenger Bot expert with a marketing background. With this, you don’t get a bot only but an actual plan that ties in with your business road-map. It’s like the best of both worlds.
Have you implemented a Messenger bot on your business page? How has been your experience so far, would love to hear from you.
If you use Instagram more for your business, check out my value packed post on How Successful Brands Use Instagram here
